For 25 years, I have worked in agency environments, split between the U.K. and Canada. Throughout my career, I have held numerous roles primarily in the creative space. From Designer to EVP Creative and Digital, I have progressed into various leadership positions, working both in and on agencies.
For my clients, I have delivered transformative Creative Direction, Creative Strategy, and Brand Strategy for some of the most successful brands in North America and worldwide. For my agencies, I have built teams that deliver award-winning work and sustainable growth over multiple years. I’ll tell you, that’s no easy feat, and I have the scars to prove it and the tools to help make it a little easier.
I encourage bold leadership and a commitment to confronting the fear that fuels the mediocrity we see everyday. I firmly believe that strong business acumen, storytelling, and a well-defined process are crucial for designing environments that foster brilliance.
