ADAMA required a new story and position to galvanize their team across the globe. The story needed to capture what made them unique, become something farmers can be a part of and guide how they operate.
Over three years, the story of Listen > Learn > Deliver was created and launched internally and externally.
The launch consisted of an updated visual expression to capture their action-based nature and a creative strategy that uses product campaigns as a way to evidence Listen > Learn > Deliver in action.