After a three day brand workshop we came to the realization that the Dairy West brand was trying to talk to too many audiences about too many things.
From this was born ‘Unbottled’. A brand designed to coach everyday people about one thing; be the best version of yourself, and oh yeah, dairy is there to help you on that journey.
This brand strategy allows Dairy West the freedom to focus on its core audience, bringing clarity and white space for both brands to deliver their own unique value to the world.