With one in four Canadians “cutting the cord” in favor of streaming services like Netflix, APTN saw an opportunity to develop their own platform. In doing so, they could bring Indigenous stories and culture into the future, where they would not only survive, but thrive.
We built a new brand from the ground up. After a rigorous branding process, we named the streaming service “APTN Lumi” as a nod to the fireside storytelling traditions shared by many Indigenous cultures.
Introducing Lumi – The Launch Campaign
Role:
Brand Strategy
Creative Strategy
Creative Direction
Art Direction
Design