Steinbach Credit Union were posed with a challenge. Do they embrace being a Credit Union or maneuver into the ultra competitive space occupied by the big banks? In a time when trust is at an all-time low for may of the big financial institutions, SCU saw an opportunity to bring all the expertise of the big guys and all the client intimacy offered by a Credit Union.
By very clearly defining their audience they built a brand designed to fit them.
Introducing the new SCU.
Role:
Brand Strategy
Creative Strategy
Creative Direction
Art Direction
Design