Curds + Kindness is a concept that Dairy West has proposed to help feed local communities and support dairy farmers. Put very simply, the aim was to save milk from being discarded and feed a growing number of hungry people.
The broader Curds + Kindness initiative has donated nearly one million pounds of butter, yogurt, and cheese through food banks and school districts across Idaho and Utah.
The C+K food truck has delivered nearly 10,000 grilled-cheese sandwiches and bags of cheese curds to frontline workers.
Role:
Brand Strategy
Creative Strategy
Creative Direction
Art Direction
Design